tag:blogger.com,1999:blog-81547363524713488742024-02-18T23:32:27.764-03:00MAYRE SABÓIAportfólio, publicidade, design gráfico, logomarca, mayre sabóia.http://www.blogger.com/profile/05543016374705815047noreply@blogger.comBlogger38125tag:blogger.com,1999:blog-8154736352471348874.post-84561190480866229922009-11-12T21:03:00.001-03:002010-08-19T10:50:54.117-03:00Catálogo PRIMAVERA<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyoM_LntavzBIgR3a78rLidrvr2MNf-0jzvB-pBeUci-XZ3T5VqD5gkN9a6ukIhOp3wgH6cW_YzxzWKt9O9HRoIONJhbczQrGr9rAKKbxhsLoZbPhyphenhyphenIN9o4T8t4FH8492IrF_G7etHOME/s1600-h/SB+catalogo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyoM_LntavzBIgR3a78rLidrvr2MNf-0jzvB-pBeUci-XZ3T5VqD5gkN9a6ukIhOp3wgH6cW_YzxzWKt9O9HRoIONJhbczQrGr9rAKKbxhsLoZbPhyphenhyphenIN9o4T8t4FH8492IrF_G7etHOME/s320/SB+catalogo.jpg" /><span style="color: black;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Este ghdgdsfsss</span></span></a></div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-68551236704956490802009-11-12T21:02:00.003-03:002009-11-12T21:02:38.041-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjIcluOeKpeyqyVRsmeXgGx0U6-NHlqJC7eLdNlWDNyBDG4dm4UFjyDBx3k0tNTCAVIQ8V_MG4Jw2K0H5jU_1CWwrKc-LmLlUhuKqYrZhw82-WoQoX_KdhJJdjtZ796QJngQEOUltJQEw/s1600-h/LEPEM+logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjIcluOeKpeyqyVRsmeXgGx0U6-NHlqJC7eLdNlWDNyBDG4dm4UFjyDBx3k0tNTCAVIQ8V_MG4Jw2K0H5jU_1CWwrKc-LmLlUhuKqYrZhw82-WoQoX_KdhJJdjtZ796QJngQEOUltJQEw/s320/LEPEM+logo.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-55750764251508522022009-11-12T21:02:00.000-03:002009-11-12T21:02:15.741-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDl3YGm_PyyPSpA7RbFllfLNeOnscodrrsiEVFH3yY_H22f3GrJlrXI9m4zmwLwwj1VIFo9v6Jbqvb296HBDkL68WIW7udEkT0USDRghyphenhyphenZOJF7vgoZlB3S6aLkVWVa29MEibSL8x66VlI/s1600-h/ilustr1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDl3YGm_PyyPSpA7RbFllfLNeOnscodrrsiEVFH3yY_H22f3GrJlrXI9m4zmwLwwj1VIFo9v6Jbqvb296HBDkL68WIW7udEkT0USDRghyphenhyphenZOJF7vgoZlB3S6aLkVWVa29MEibSL8x66VlI/s320/ilustr1.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-42558636015679779902009-11-12T21:00:00.004-03:002009-11-12T21:01:12.067-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0cKIPtEZ_R_qMUAN5LZR7Zv8KpnFX57PCr5V5CEk8JFpMthYBsH1pBcIQmaOi_Ju8CAXesOAbsTH9hy8q9VBv2LowDTX5oU160Z_zRMLnWM2owZdkbi8Ez4u88oFSqwhuMBO_Iohv8K4/s1600-h/GP+quiosque+seta+CD.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0cKIPtEZ_R_qMUAN5LZR7Zv8KpnFX57PCr5V5CEk8JFpMthYBsH1pBcIQmaOi_Ju8CAXesOAbsTH9hy8q9VBv2LowDTX5oU160Z_zRMLnWM2owZdkbi8Ez4u88oFSqwhuMBO_Iohv8K4/s320/GP+quiosque+seta+CD.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-20726740053626730572009-11-12T21:00:00.000-03:002009-11-12T21:00:16.717-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7-1ij7B-GGMQwWGInV8sKiDnPD5gj-WWCHAb_mrZsCZH40qvvm9sn03qqW1RJ6mlHyzOSYL_ooEAVaBLsrpDb3mSRiSWKBY7MLM-A011AtDBVxM3krkTQe8Y2Ag3VpNMdOowZYFHv4hU/s1600-h/GP+jogo+amer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7-1ij7B-GGMQwWGInV8sKiDnPD5gj-WWCHAb_mrZsCZH40qvvm9sn03qqW1RJ6mlHyzOSYL_ooEAVaBLsrpDb3mSRiSWKBY7MLM-A011AtDBVxM3krkTQe8Y2Ag3VpNMdOowZYFHv4hU/s320/GP+jogo+amer.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-33249383321880747472009-11-12T20:59:00.003-03:002009-11-12T20:59:46.208-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRqRsHGlCryqusgOOorzttrKfg5vB1r1DruvjFcWCOo1wDX9z8QkuAasa5LoTajZoSLQtobqCYP_jC-GEkErE3EY9lDen4tC_0-BwXkbj_3dkadPw3KBaO36ZcuCIRQTqN8gTKF6thY-U/s1600-h/GP+card.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRqRsHGlCryqusgOOorzttrKfg5vB1r1DruvjFcWCOo1wDX9z8QkuAasa5LoTajZoSLQtobqCYP_jC-GEkErE3EY9lDen4tC_0-BwXkbj_3dkadPw3KBaO36ZcuCIRQTqN8gTKF6thY-U/s320/GP+card.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-32038217135602647322009-11-12T20:59:00.000-03:002009-11-12T20:59:08.155-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoiCaURuw-FfWJgI7MpQD0Dov2ie80dSqcm2BcGS4NapwEx6wT6TWspWYxgy6KFTaj-TmppebBQDuDaqP9LDy7noCj6haph91nkbTjG9akXKnY8v5gI9yzEKiBWXLuAkG6ZkWwW-HNMoQ/s1600-h/GP+an+veja.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoiCaURuw-FfWJgI7MpQD0Dov2ie80dSqcm2BcGS4NapwEx6wT6TWspWYxgy6KFTaj-TmppebBQDuDaqP9LDy7noCj6haph91nkbTjG9akXKnY8v5gI9yzEKiBWXLuAkG6ZkWwW-HNMoQ/s320/GP+an+veja.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-47789396482300366962009-11-12T20:58:00.003-03:002009-11-12T20:58:40.398-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwrrAzbopwv4vJNW6lbDxrNgbVvFP-fopcbTkLwkawXfOOSl8XTAhhw8XuWsrotcmXbruMQBneVE1WM0HenWu5D_VX-JEaeIh-X8mX64OTzySys8BdPWsV6x_p75lNKnyGBdEadDsAFSM/s1600-h/GC+est+cartao.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwrrAzbopwv4vJNW6lbDxrNgbVvFP-fopcbTkLwkawXfOOSl8XTAhhw8XuWsrotcmXbruMQBneVE1WM0HenWu5D_VX-JEaeIh-X8mX64OTzySys8BdPWsV6x_p75lNKnyGBdEadDsAFSM/s320/GC+est+cartao.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-42107912102727992052009-11-12T20:58:00.000-03:002009-11-12T20:58:09.799-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh67i0TtbmUpM5aZFr-X3VdrmJipiARkbRWeH20x5gy8o61dCGtIruDXwZWtA8A6mvCdntal4QP2OEuWq1Ogr56wbwdEyfYXqViNyWuqj4S7uwrArb7U2rOzISnqQ5TpkEbK9Fo0l-9cgQ/s1600-h/DS+an+vej.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh67i0TtbmUpM5aZFr-X3VdrmJipiARkbRWeH20x5gy8o61dCGtIruDXwZWtA8A6mvCdntal4QP2OEuWq1Ogr56wbwdEyfYXqViNyWuqj4S7uwrArb7U2rOzISnqQ5TpkEbK9Fo0l-9cgQ/s320/DS+an+vej.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-61256073641124356852009-11-12T20:57:00.003-03:002009-11-12T20:57:42.671-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhelE1-P6VTHdI-JhkgPiOD2jq1ss0HKOHrwQW8snN2zPk1CJG2M7qqBZl5PouNQBWqG3JH-pwFZNsEzmv6t3vcs1gifJfXRMcdW6ZGULBn6CD5zK82f2bJ1tiTkVLlPBhvtELXlGrfmhk/s1600-h/Ch+banner1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhelE1-P6VTHdI-JhkgPiOD2jq1ss0HKOHrwQW8snN2zPk1CJG2M7qqBZl5PouNQBWqG3JH-pwFZNsEzmv6t3vcs1gifJfXRMcdW6ZGULBn6CD5zK82f2bJ1tiTkVLlPBhvtELXlGrfmhk/s320/Ch+banner1.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-15298741168515815132009-11-12T20:57:00.000-03:002009-11-12T20:57:07.652-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGHo2xESuyTMHIFk5jbv4Mp03pV4wxS-Ap43oSUuAZsDKkZWGXtMt_2viRJk8nqyBtV_wU-oa2VuAIQPnbPvc9iDE-L3VpdST2xs6ZBM3J230cRE1npai-_YP6Uvqn5J2ynvv5tWA0-ic/s1600-h/Ch+an+veja.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGHo2xESuyTMHIFk5jbv4Mp03pV4wxS-Ap43oSUuAZsDKkZWGXtMt_2viRJk8nqyBtV_wU-oa2VuAIQPnbPvc9iDE-L3VpdST2xs6ZBM3J230cRE1npai-_YP6Uvqn5J2ynvv5tWA0-ic/s320/Ch+an+veja.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-87062668513003663702009-11-12T20:56:00.003-03:002009-11-12T20:56:36.082-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSC8z4wp625ZPcafya6eJp3wM2PJODN0T6FyPQbx-Mpt7cPdkGJDBB4_EKhxNTTqoho8Fv0oGa9fOlcWX0vw1wOhSgzVNzVvnpNr08w_d5TnvziF9vnauleNYAc4NGsEvnmoJL_NnyL7g/s1600-h/Ch+an+jornal1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSC8z4wp625ZPcafya6eJp3wM2PJODN0T6FyPQbx-Mpt7cPdkGJDBB4_EKhxNTTqoho8Fv0oGa9fOlcWX0vw1wOhSgzVNzVvnpNr08w_d5TnvziF9vnauleNYAc4NGsEvnmoJL_NnyL7g/s320/Ch+an+jornal1.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-64728559106294673282009-11-12T20:55:00.002-03:002009-11-12T20:55:59.947-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVAumhUZeB9liLft-j0jmBp4MpHrl3RW86MvdlHeiHcvDvbj6L_JRLf4tWcOXVdleevjBOLonQkhxTOIWqC8gn3vsgGGIbnYUQqfBJvXdD2fCkGRe5oAgeQdgt85hgfyp-77ZXFxUKiDY/s1600-h/ADAO+folder.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVAumhUZeB9liLft-j0jmBp4MpHrl3RW86MvdlHeiHcvDvbj6L_JRLf4tWcOXVdleevjBOLonQkhxTOIWqC8gn3vsgGGIbnYUQqfBJvXdD2fCkGRe5oAgeQdgt85hgfyp-77ZXFxUKiDY/s320/ADAO+folder.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-68916416114705979152009-11-12T20:48:00.002-03:002009-11-12T20:48:58.490-03:00<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeeKclKFiZtKXeo45NksoqZ259u0vVp-tdsupLcbqY4l03siDHsZzzaApk_y2TMnG4l450HNvZxrAVimGeauBxu4hdKDbKWz0pY82iCNUV9eecuLmp0Yton-Gtg3fm-Ftwgm3FRy16sUc/s1600-h/SC+an+nam+azul.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeeKclKFiZtKXeo45NksoqZ259u0vVp-tdsupLcbqY4l03siDHsZzzaApk_y2TMnG4l450HNvZxrAVimGeauBxu4hdKDbKWz0pY82iCNUV9eecuLmp0Yton-Gtg3fm-Ftwgm3FRy16sUc/s320/SC+an+nam+azul.jpg" /></a><br />
</div><br />
<b><span style="color: #666666; font-family: trebuchet ms;">ScooterCenter </span></b><span style="color: #666666; font-family: trebuchet ms; font-size: 85%;"> </span><br />
<span style="color: #666666; font-family: trebuchet ms; font-size: 85%;">Direção de arte e texto. </span><br />
<span style="font-family: arial;"><span style="color: #666666; font-family: trebuchet ms;">Anúncio criado para as semanas </span></span><br />
<span style="font-family: arial;"><span style="color: #666666; font-family: trebuchet ms;">antecedentes </span></span><span style="font-family: arial;"><span style="color: #666666; font-family: trebuchet ms;">ao dia dos namorados. </span></span>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-59888625790674653962009-06-25T19:47:00.008-03:002009-11-12T20:43:56.108-03:00Papelaria<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK3CFhJMPpY7Sv0I41dGUJb98ol9lU_-zVMLEmxaGGhXh_QaEQCfQQzlELnieC86t8jlFbxNXs-YOKlAaQi5jtm2LU9HoI3RHBDGN4gelm-RiS0Q6v8aNQFiIuSl8cQkVhpB989JABDUQ/s1600-h/3ECS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK3CFhJMPpY7Sv0I41dGUJb98ol9lU_-zVMLEmxaGGhXh_QaEQCfQQzlELnieC86t8jlFbxNXs-YOKlAaQi5jtm2LU9HoI3RHBDGN4gelm-RiS0Q6v8aNQFiIuSl8cQkVhpB989JABDUQ/s320/3ECS.jpg" /></a><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-28432314133249734612009-06-23T17:28:00.013-03:002009-11-12T20:45:48.569-03:00Identidade visual<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPKiBdpu0oGmqOg6nGIcO9H2OWpnWCBAcAMGApYSzPq0BBOEaiVWEcG4QE33ph-L0rSLCew_Z3ULZI68jgoN8HnomTE7gh2PTM6UbkpwOJDOoxlSdBX3kcLsdFe5gRyDUmGhvTHR5EkXU/s1600-h/Logo+ADAO+agora+e+depois.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5350622816596067314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPKiBdpu0oGmqOg6nGIcO9H2OWpnWCBAcAMGApYSzPq0BBOEaiVWEcG4QE33ph-L0rSLCew_Z3ULZI68jgoN8HnomTE7gh2PTM6UbkpwOJDOoxlSdBX3kcLsdFe5gRyDUmGhvTHR5EkXU/s400/Logo+ADAO+agora+e+depois.jpg" style="display: block; height: 318px; margin: 0px auto 10px; text-align: center; width: 268px;" /></a><span style="color: #666666;"><span style="font-family: trebuchet ms;"><b> ADAO</b><span style="font-size: 85%;"> </span></span> <br />
</span><span style="color: #666666;"><span style="font-family: trebuchet ms; font-size: 85%;">(agora/ antes) <br />
Criação </span><span style="font-family: trebuchet ms;"><span style="font-size: 85%;">do logotipo e da papelaria</span>. </span> <br />
<span style="font-family: Trebuchet MS;">O logotipo da ADAO tinha alguns problemas como: </span></span> <br />
<span style="color: #666666; font-family: Trebuchet MS;">dificuldade de leitura e <i>harmonia gráfica</i>. </span> <br />
<span style="color: #666666; font-family: Trebuchet MS;">Especialmente quem não conhecia a associação e o logotipo </span> <br />
<span style="color: #666666; font-family: Trebuchet MS;">não conseguia ler a sigla, pois não identificava o q representa </span> <br />
<span style="color: #666666; font-family: Trebuchet MS;">o objeto que aparece no início e muito menos que ele </span> <br />
<span style="color: #666666; font-family: Trebuchet MS;">estava substituindo a letra "a". G</span><span style="color: #666666; font-family: Trebuchet MS;">eralmente lia-se DAO. </span> <br />
<span style="color: #666666; font-family: Trebuchet MS;">O<span style="font-family: trebuchet ms;">utro problema, na minha visão, era a distribuição dos caracteres (letras) </span></span> <br />
<span style="color: #666666; font-family: trebuchet ms;">e a falta de<span style="color: #666666;"> peso deles, que dificultava a leitura na reprodução </span></span> <br />
<span style="color: #666666; font-family: Trebuchet MS;">em fundo preto ou reduzido, por exemplo.</span> <br />
<span style="color: #666666; font-family: trebuchet ms;"></span> <br />
<span style="color: #666666; font-family: trebuchet ms;">Neste estudo escolhi manter o elemento característico do início, </span> <br />
<span style="font-family: trebuchet ms;"><span style="color: #666666;">apesar de achar que eles não representam bem <i>uma vagem e uma semente</i>,<i> </i></span></span> <br />
<span style="font-family: trebuchet ms;"><span style="color: #666666;"><span style="font-family: trebuchet ms;">tanto para que a nova marca</span> tivesse uma relação com a antiga </span></span> <br />
<span style="color: #666666; font-family: Trebuchet MS;"><span style="color: #666666;">quanto para tentar superar</span> o "apego" do cliente à marca antiga.</span> <br />
<span style="color: #666666;"><span style="font-family: trebuchet ms;"> <br />
Penso que consegui uma ótima solução, pois além de manter o elemento, <br />
ele continua simbolizando a letra "A" de uma forma mais clara, <br />
solucionando um dos principais poblemas da marca: a falta de leitura, </span></span> <br />
<span style="color: #666666;"><span style="font-family: trebuchet ms;">consequentemente, ajudando a identificação e memorização da marca. <br />
<br />
</span></span><span style="color: #666666;"><span style="font-family: Trebuchet MS;">Outro nexo com a marca antiga são as cores (laranja e verde) </span> <br />
<span style="font-family: Trebuchet MS;">que permenecem, </span><span style="font-family: Trebuchet MS;">mas em novos tons, </span><span style="font-family: Trebuchet MS;">mais leves </span><span style="font-family: Trebuchet MS;">e modernos. </span></span> <br />
<span style="color: #666666; font-family: Trebuchet MS;"></span> <br />
<span style="color: #666666;"><span style="font-family: Trebuchet MS;">A fonte foi substituída por uma fonte bem famimiar, </span><span style="font-family: Trebuchet MS;">clara e comum, </span></span> <br />
<span style="color: #666666; font-family: Trebuchet MS;">para eliminar dificuldades de leitura, </span> <br />
<span style="color: #666666; font-family: Trebuchet MS;">e usada em italic, </span><span style="font-family: Trebuchet MS;"><span style="color: #666666;">que dá uma sensação de leveza e aconchego.</span> </span>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-14987550307374714792009-06-23T07:17:00.017-03:002009-11-12T20:49:15.186-03:00Anúncio de jornal<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgor0xdlbzwXzMxUWlUjXRKKcTA7so8RbjitVJwhLCCPItjTnF2Xm5WDGrbW4qhnSefOCRwjTiltVz314flqzy7r7a3zpuXP-DXb-BCZ0SbRRhaNZ60NOJjw5fnGrTo7VEigsdzN-Ko0HA/s1600-h/SC+AnJotuje1b.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5350491833767979362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgor0xdlbzwXzMxUWlUjXRKKcTA7so8RbjitVJwhLCCPItjTnF2Xm5WDGrbW4qhnSefOCRwjTiltVz314flqzy7r7a3zpuXP-DXb-BCZ0SbRRhaNZ60NOJjw5fnGrTo7VEigsdzN-Ko0HA/s400/SC+AnJotuje1b.jpg" style="display: block; height: 270px; margin: 0px auto 10px; text-align: center; width: 400px;" /></a><span style="font-family: arial;"><span style="color: #666666;"><span style="font-family: trebuchet ms;"><b>ScooterCenter </b></span><br />
</span></span><br />
<div align="left"><span style="font-family: arial;"><span style="color: #666666;"><span style="font-family: trebuchet ms;"><span style="font-size: 85%;">Direção de arte e texto</span> </span></span></span><br />
</div><div align="left"><span style="font-family: arial;"><span style="color: #666666;"><span style="font-family: trebuchet ms;">Este anúncio de págna dupla publicado na <i>Revista Jotujé</i>,<br />
explica num esquema a diversidade e a versalidade dos produtos </span></span></span><br />
</div><div align="left"><span style="font-family: arial;"><span style="color: #666666;"><span style="font-family: trebuchet ms;">da ScooterCenter, classificando-os em grupos (indústria e comércio, </span></span></span><br />
</div><div align="left"><span style="font-family: arial;"><span style="color: #666666;"><span style="font-family: trebuchet ms;">acessibilidade e lazer), destacando suas qualidades em comum </span></span></span><br />
</div><div align="left"><span style="font-family: arial;"><span style="color: #666666;"><span style="font-family: trebuchet ms;">(são elétricos, econômicos e não poluentes) e suas características individuais </span></span></span><br />
</div><div align="left"><span style="font-family: arial;"><span style="color: #666666;"><span style="font-family: trebuchet ms;">em cada imagem.</span></span></span><br />
</div><span style="font-family: arial;"><span style="color: #666666;"></span></span>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-17162623082387844172009-06-23T07:10:00.010-03:002009-11-12T20:47:26.328-03:00Anúncio de jornal<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBP1vOsnN-Pu0CNCqjU5faPjdqvuDPvSjQVRU14swny8m9hdZp2iB9h2wdU49rkbl2wICp7ekfDiP83pmZlXUru6jz_eg6obSzkWHritvS4laBupCvt5J-60bvuoPiPnCxmdBQ328q5cQ/s1600-h/SC+an+cad.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBP1vOsnN-Pu0CNCqjU5faPjdqvuDPvSjQVRU14swny8m9hdZp2iB9h2wdU49rkbl2wICp7ekfDiP83pmZlXUru6jz_eg6obSzkWHritvS4laBupCvt5J-60bvuoPiPnCxmdBQ328q5cQ/s320/SC+an+cad.jpg" /></a><br />
</div><br />
<br />
<span style="font-family: trebuchet ms;"><span style="color: #666666;"><b>ScooterCenter</b><br />
<span style="font-size: 85%;">Direção de arte e texto.</span><br />
</span><span style="color: #666666; font-family: trebuchet ms;">Anúncio criado para divulgar cadeiras de rodas manuais e motorizadas. </span></span><br />
<span style="color: #666666; font-family: trebuchet ms;">Optei por me dirigir diretamente ao consumidor final, os cadeirantes,<br />
de forma positiva e racional.</span><br />
<span style="font-family: trebuchet ms;"><span style="color: #666666;"><span style="color: #666666;"><span style="font-family: trebuchet ms;">Eu achava que fosse uma pessoa</span> suficientemente</span> esclarecida, </span></span><br />
<span style="font-family: trebuchet ms;"><span style="color: #666666;">mas aprendi mais algumas coisas na produção deste anúncio. </span></span><br />
<span style="color: #666666; font-family: Trebuchet MS;"></span><br />
<span style="color: #666666; font-family: Trebuchet MS;"><span style="font-size: 85%;"><b>Veja estes links...</b></span><br />
Cartilha de boas maneiras para andantes não cometerem tantas gafes com cadeirantes.<br />
<a href="http://www.amorsuperadeficiencias.com.br/">http://www.amorsuperadeficiencias.com.br/</a><br />
Movimento Superação<br />
<a href="http://blog.movimentosuperacao.com.br/">http://blog.movimentosuperacao.com.br/</a><br />
Meu pai fez um milagre<br />
<a href="http://oglobo.globo.com/blogs/maonaroda/">http://oglobo.globo.com/blogs/maonaroda/</a><br />
Síndrome de Guillain-Barré<br />
<a href="http://pt.wikipedia.org/wiki/S%C3%ADndrome_de_Guillain-Barr%C3%A9">http://pt.wikipedia.org/wiki/S%C3%ADndrome_de_Guillain-Barr%C3%A9</a> </span>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-81359149923658645622009-06-08T14:11:00.010-03:002009-11-12T20:48:25.376-03:00Anúncios de jornal<div align="left"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ7zRrkvUTo4Yddk9M7-fuMdn-7Ok5o5hqazOf3vnb7OHKuWs8kDc_vqSgbOa01AUx9NtRYySBWUM1PqbbXdH3TPv0wVzpXGCz6wYpCC7H9y73SX3oLa4o5iU1L6QtIlKmb-YzivZmxgs/s1600-h/SC+an+nam+rosa.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ7zRrkvUTo4Yddk9M7-fuMdn-7Ok5o5hqazOf3vnb7OHKuWs8kDc_vqSgbOa01AUx9NtRYySBWUM1PqbbXdH3TPv0wVzpXGCz6wYpCC7H9y73SX3oLa4o5iU1L6QtIlKmb-YzivZmxgs/s320/SC+an+nam+rosa.jpg" /></a><br />
</div><br />
<b><span style="color: #666666; font-family: trebuchet ms;">ScooterCenter </span></b><span style="color: #666666; font-family: trebuchet ms; font-size: 85%;"> </span><br />
<span style="color: #666666; font-family: trebuchet ms; font-size: 85%;">Direção de arte e texto. </span><br />
<span style="font-family: arial;"><span style="color: #666666; font-family: trebuchet ms;">Anúncio criado para as semanas </span></span><br />
<span style="font-family: arial;"><span style="color: #666666; font-family: trebuchet ms;">antecedentes </span></span><span style="font-family: arial;"><span style="color: #666666; font-family: trebuchet ms;">ao dia dos namorados. </span></span><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-32732314563592757722009-06-08T14:08:00.009-03:002009-11-12T20:50:17.977-03:00Projeto gráfico<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Vo8ZHzm6Q3J8qiSXP7X8fco0tWrJok1k42MJfVSGcBzBFK1kP1b4kRFQlQLfq1tTMBawpQLze73faFqESp_0RKqLzMrLR32tmQkCpoR4WncLe5qlWkoWGszMfnO8lbKZxDe5zHkwn_k/s1600-h/SR+logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Vo8ZHzm6Q3J8qiSXP7X8fco0tWrJok1k42MJfVSGcBzBFK1kP1b4kRFQlQLfq1tTMBawpQLze73faFqESp_0RKqLzMrLR32tmQkCpoR4WncLe5qlWkoWGszMfnO8lbKZxDe5zHkwn_k/s320/SR+logo.jpg" /></a><br />
</div><br />
<span style="color: #666666; font-family: trebuchet ms;"><b>SerRock 2009</b><br />
</span><span style="color: #666666; font-family: trebuchet ms;"><span style="font-size: 85%;">Logomarca e cartaz</span><br />
Divulgação de um evento de rock que acontecerá na cidade serrana de Mulungu </span><br />
<div><div><span style="color: #666666; font-family: trebuchet ms;">e está na sua quarta edição. </span><br />
</div></div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-65566691256915765602009-06-08T13:35:00.007-03:002009-11-12T20:52:30.906-03:00Sinalização/ adesivação<div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfLi_Mndo4Ng-noYXSnynDvzcp9uKZhZLQwyHzsivr-noC9GZ3oAXmolTIU3t9WdUGB6WMQ72fUzi20kqkKG9AcOEikpZFdLFcDOGix4qJGVtAqD_HYFIjtIz8-Y6d0V-f4T-nmqAH51M/s1600-h/GP+kombi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfLi_Mndo4Ng-noYXSnynDvzcp9uKZhZLQwyHzsivr-noC9GZ3oAXmolTIU3t9WdUGB6WMQ72fUzi20kqkKG9AcOEikpZFdLFcDOGix4qJGVtAqD_HYFIjtIz8-Y6d0V-f4T-nmqAH51M/s320/GP+kombi.jpg" /></a><br />
</div><br />
<b><span style="font-family: trebuchet ms;"><span style="color: #666666;">GigaPlay </span></span></b><br />
<span style="font-family: trebuchet ms;"><span style="color: #666666;"><i>Criação e layout</i></span><br />
<span style="color: #666666;">Adesivação de uma kombi mantendo predominãncia da cor original (branco).</span></span><br />
</div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-45350790230292212942009-06-08T13:32:00.007-03:002009-11-12T20:54:08.905-03:00Anúncio<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgogzWlQqk0Dynr_13mfpUx-2rIiOvZLCLZUOPZw5YM2kr4mviRtuqf_pos9HAe-mHGUwLe4TA4vpbsdFZ5aKerizz4YkJwhWq_SK1xQA_us2rAmssIMkt6ABpYy5N-d5U9t9GgAdXIsYc/s1600-h/AC+an+prin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgogzWlQqk0Dynr_13mfpUx-2rIiOvZLCLZUOPZw5YM2kr4mviRtuqf_pos9HAe-mHGUwLe4TA4vpbsdFZ5aKerizz4YkJwhWq_SK1xQA_us2rAmssIMkt6ABpYy5N-d5U9t9GgAdXIsYc/s320/AC+an+prin.jpg" /></a><br />
</div><br />
<b><span style="font-family: trebuchet ms;"><span style="color: #666666;">AC Comunicação/ </span></span><span style="color: #666666; font-family: trebuchet ms;">Viação Princesa dos Inhamuns</span></b><br />
<span style="font-family: trebuchet ms;"><span style="color: #666666; font-size: 85%;">Arte, Mayre Sabóia </span></span><br />
<span style="color: #666666; font-family: trebuchet ms;"><span style="font-size: 85%;">Texto, Angélica Emília e Mayre Sabóia</span><br />
Criado para esta </span><span style="color: #666666; font-family: Trebuchet MS;">empresa de transporte, </span><br />
<span style="color: #666666; font-family: Trebuchet MS;">que é cearense </span><span style="color: #666666; font-family: Trebuchet MS;">atua </span><span style="color: #666666; font-family: Trebuchet MS;">especialmente </span><br />
<span style="color: #666666; font-family: Trebuchet MS;">no eixo </span><span style="color: #666666; font-family: Trebuchet MS;">interior-capital.</span>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-4723293426236991402008-07-12T14:00:00.004-03:002009-11-12T20:54:33.676-03:00Livros<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq-5CrP3_hKeA2246s3N3izEg9zcz51Wx3mI8qFpoJ5V2ll3lTkzA5yzv90SGWt9T6TMbaZopwgiu-Zf8BO7OcGQZDbqicmmLRb7jgxzHjTlqBsDw5OQOxQ_MsPzej0o_Lg0U5rh01j7E/s1600-h/Livros.gif"><img alt="" border="0" height="159" id="BLOGGER_PHOTO_ID_5222243892107481666" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgq-5CrP3_hKeA2246s3N3izEg9zcz51Wx3mI8qFpoJ5V2ll3lTkzA5yzv90SGWt9T6TMbaZopwgiu-Zf8BO7OcGQZDbqicmmLRb7jgxzHjTlqBsDw5OQOxQ_MsPzej0o_Lg0U5rh01j7E/s400/Livros.gif" style="float: left; height: 167px; margin: 0px 10px 10px 0px; width: 440px;" width="482" /></a><br />
<span style="font-family: arial;"></span><br />
<span style="font-family: arial;"></span><br />
<span style="font-family: arial;"></span><br />
<span style="font-family: arial;"></span><br />
<span style="font-family: arial;"></span><br />
<span style="font-family: arial;"></span><br />
<span style="font-family: arial;"></span><br />
<span style="font-family: arial;"></span><br />
<span style="color: #666666; font-family: arial;"></span><br />
<span style="color: #666666; font-family: arial;"><b>Livros</b></span><br />
<span style="color: #666666; font-family: arial;">Recursos Humanos em Saúde </span><span style="font-family: arial;"><i><span style="color: #666666;">Diagnósticos e reflexões</span></i> (2008)<br />
Capa e diagramação</span><br />
<span style="font-family: arial;"><br />
</span><span style="font-family: arial;"></span><span style="color: #666666; font-family: arial;">Fortaleza e suas tramas </span><span style="font-family: arial;"><i><span style="color: #666666;">Olhares sobre a cidade</span></i> (2008)<br />
Capa e diagramação</span><br />
<span style="font-family: Arial;"></span><br />
<span style="color: #666666; font-family: arial;">Crônicas de paz </span><span style="font-family: arial;"><i><span style="color: #666666;">Reflexões na caminhada</span></i> </span><span style="font-family: arial;">(</span><span style="font-family: arial;">2007) </span><br />
<span style="font-family: arial;">Capa</span>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-34819980648188589852008-02-26T16:18:00.002-03:002009-10-05T18:13:23.332-03:00Identidade visual<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfubL7GCE-f7dxIH6p-t5kscF-YLjqbLE63RzdPb4LIL1C3Kc2NZiHQQ9V0acZhybyyPFrxYA7TfN_Vo1JoQa5Vx2YH3IeP5Jc_HINm8wKUDLD8xzmEqgJWRvoQ2j2DHyFxvj-jEjjIwE/s1600-h/UNIVET+logo1.jpg"><img id="BLOGGER_PHOTO_ID_5171372283789702050" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfubL7GCE-f7dxIH6p-t5kscF-YLjqbLE63RzdPb4LIL1C3Kc2NZiHQQ9V0acZhybyyPFrxYA7TfN_Vo1JoQa5Vx2YH3IeP5Jc_HINm8wKUDLD8xzmEqgJWRvoQ2j2DHyFxvj-jEjjIwE/s320/UNIVET+logo1.jpg" border="0" /></a><br /><div><span style="font-family:arial;color:#333333;"><span style="color:#999999;">UNIVET</span> </span></div><div><span style="font-family:arial;color:#333333;">Logotipo de um hospital veterinário. </span></div><div><span style="font-family:arial;color:#333333;">No <em>briefing</em> o cliente enfatizou que não queria </span></div><div><span style="font-family:arial;color:#333333;">ser confundido com um <em>pet shop. </em></span></div><div><span style="font-family:arial;color:#333333;">Criei um logo bem simples e direto, fundindo dois elementos: </span></div><div><span style="font-family:arial;color:#333333;">a cruz de malta para deixar forte a idéia de hospital </span></div><div><span style="font-family:arial;color:#333333;">e um rabo, </span><span style="font-family:arial;color:#333333;">que enfatizou o atendimento veterinário.</span></div><br /><div><span style="font-family:arial;"></span></div><br /><div></div>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0tag:blogger.com,1999:blog-8154736352471348874.post-16851092149114388992008-02-26T11:49:00.001-03:002009-10-05T18:14:06.179-03:00<span style="font-family:arial;"><strong><span style="color:#999999;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA4X-Qn2QIWtisNHQPBf0FN7FBc1UXDgpjtm-4rVVs3rCwHait5mJuL5JVSI3mSSPW2WFv3_TqV4HwLrZR47eGP9hw787g4gtrwhE4Y1UULXP-o07DXk2SCOW3q7lq8I9Uro-D1rLz5QY/s1600-h/DS+f%C3%A9rias2+crv.jpg"><img id="BLOGGER_PHOTO_ID_5171303491298521842" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA4X-Qn2QIWtisNHQPBf0FN7FBc1UXDgpjtm-4rVVs3rCwHait5mJuL5JVSI3mSSPW2WFv3_TqV4HwLrZR47eGP9hw787g4gtrwhE4Y1UULXP-o07DXk2SCOW3q7lq8I9Uro-D1rLz5QY/s320/DS+f%C3%A9rias2+crv.jpg" border="0" /></a>Anúncio </span></strong></span><br /><span style="font-family:arial;"><span style="color:#999999;">Dom Speto</span> </span><br /><span style="color:#333333;"><span style="font-family:arial;">Alegre e divertido, </span></span><span style="color:#333333;"><span style="font-family:arial;">este anúncio </span></span><br /><span style="color:#333333;"><span style="font-family:arial;">de 14x14 </span></span><span style="color:#333333;"><span style="font-family:arial;">foi publicado por conta </span></span><br /><span style="color:#333333;"><span style="font-family:arial;">das férias, </span></span><span style="color:#333333;"><span style="font-family:arial;">no cadeno Buchico, </span></span><br /><span style="color:#333333;"><span style="font-family:arial;">em novembro/2007.</span></span>.http://www.blogger.com/profile/05543016374705815047noreply@blogger.com0